JNCO, short for “Judge None Choose One,” is a Los Angeles-based clothing brand that has become synonymous with the iconic wide-leg jeans that defined 90s fashion. Founded in 1985 by brothers Haim and Yaakov Revah, JNCO emerged from a vision to create unique, expressive apparel that resonates with the spirit of individuality and rebellion.
Our Heritage
From its inception, JNCO was driven by a commitment to creativity and cultural influence. The brand gained significant recognition in the 1990s, particularly for its ultra-wide straight-legged denim jeans, which became a staple among youth subcultures, including skaters, ravers, and hip-hop enthusiasts. At its peak in 1998, JNCO reported sales of $186.9 million, establishing itself as a household name in casual wear.
Our Philosophy
JNCO is not just about clothing; it’s about embracing a lifestyle that celebrates diversity and self-expression. We believe in challenging the status quo and providing our customers with apparel that allows them to showcase their unique identities. Our designs are inspired by urban culture, music, art, and the unconventional spirit that defines our community.
Our Commitment
Today, JNCO continues to honor its roots while evolving to meet modern fashion trends. We are dedicated to producing high-quality jeans and apparel that reflect both our heritage and contemporary styles. Our collections feature a range of products from classic wide-leg jeans to innovative designs that cater to today’s fashion-forward consumers.
Join Us
As we move forward into the future, we invite you to join us on this journey of creativity and self-expression. Explore our collections and become part of the JNCO legacy—where individuality reigns supreme and every choice is yours to make.